If you’ve been following PONF for a while, you already know that we set out to build an extraordinary hybrid camera. Our plans have come a long way since the beginning of the year and we wanted to give you a comprehensive update. We’re pleased to announce that our vision has recently expanded in dynamic, innovative ways with the support of new partners.
More Than Just A Camera
As all types of photographers know, no matter what you’re doing with photographs, pressing the shutter button is only the beginning. We aspire to create an entire PONF Modular System, a bespoke ecosystem of supporting accessories and hardware to bring your entire photography workflow together. The PONF Modular System starts with a modular camera body with a film back and digital back, as we have always planned. The mechanical film back will allow one to take advantage of all of the visual characteristics of film or swap (film) backs mid-roll should you have two of them in your PONF System. Think of your favorite film camera, custom built exactly the way you want.
The digital back will capture images on a sensor, but beyond that, it will contain a powerful microcomputer for storing, processing, and sharing images. Think of all the things you do once you capture an image. Maybe you use a card reader to transfer data to a computer, on which you edit the photos using software and share them to some platform using the Internet. The PONF Camera’s Digital Back brings all of that into one device. As mentioned before, the camera will easily be able to connect with the rest of the tools you need in your workflow: a monitor for larger scale viewing, with a tablet and keyboard for retouching. You’ll have ample image storage within the camera itself, and images will back up wirelessly to the cloud thanks to internet connectivity. Because of the programmable and adaptable nature of the PONF System, the limit of the technology is your imagination. As the Internet of Things grows to include more devices that we use every day, it makes sense that a camera should join them.
Partnerships Beyond Photography
These new developments would not be possible without the support of our partners. The PONF Fellowship is growing. Each of our partner companies believes in what PONF is designing as the future of imaging technology. We are proud to announce that HP (yes, that HP!) has joined our efforts as a production partner in creating imaging solutions, and will be supporting PONF on key aspects of our manufacturing. Their 3D printing technologies will allow us to make the camera in a host of materials: from metals, to wood, to resins and plastics, and beyond. This means really positive things for the look and feel of PONF. 3D printing will also greatly improve the quality and speed of PONF Camera production when it comes to components and accessories alike.
Potential materials for the PONF Modular System
The second partner which is particularly relevant here is our acceptance into the Inception program with Nvidia. Nvidia is a renowned technology company and their Inception program is an accelerator for startups making innovations in the fields of AI and deep learning. You may have wondered how drones and robotics will come in to play – it’s with Nvidia that PONF will be creating imaging solutions of the future, a smart camera capable of working in tandem with self driving/flying devices, and of intelligently categorizing, editing, or otherwise automatically working with your images. This is an integration of photography and IT as has never been available in the past.
Imaging Solutions Like Never Before
But what does this all really mean? Many ideas that we are looking to execute have never before been accomplished before. Yet through dedicated R&D and the support of technologists and designers from around the world, PONF aims to have it all. AI and robotics in photography will allow the camera to not override, but enhance your vision. Can you imagine if your camera had some knowledge of your favorite compositions and color profiles, to create folders of likely selects while you’re shooting? A camera that was wirelessly tethered and sent images directly to a smart TV or monitor for full size viewing in studio? A camera that was able to track motion and recognize pattern on its own? We’ve been imaging this and more, and that’s exactly the kind of things that AI in photography will make possible.
What do you think? What are the futuristic functions that you can dream of your camera having? We’d like to know! Let us know in the comments or complete the PONF Multiback Camera Survey here. You can keep up with project updates by signing up for our newsletter, or following on Instagram and Facebook.