The Man Behind the Camera: Meet PONF Founder Raffaello Palandri

In our interview series introducing the different members of the PONF team, you might have started to wonder who was the creator of this ambitious, innovative company. Rest assured, we didn’t forget about Raf, he has just been SO busy behind the scenes in thousands of hours of meetings, strategy development, and research, that we weren’t able to share this interview with you until now, but here it is! Without further ado: introducing PONF’s founder and director, Raffaello Palandri.

A lifelong user of film and digital cameras, Raffaello also brings to PONF many years of wisdom in leading large, complex IT projects. He applies this knowledge of quality, teams and systems to execute his vision and successfully create a camera that many others have talked about for years but never quite managed to bring fully to market. He is busily networking within the photography industry to create a new kind of camera company, one that is a friend and collaborator of all, to create a future for film photography that is sustainable and accessible to all.

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Where are you from, where did you grow up? Where are you living now?

I was born in Florence, Italy (its Italian name is Firenze), but I grew up mostly in Rome. When I started working on the idea of an innovative camera, I had the luck of finding in my best friend, my soulmate, Tiziana. To start the PONF Multiback Open Camera Project we moved to Dunfermline, Scotland, the old Capital of Scotland, before Edinburgh got the job. After the vote on Brexit, we decided to move to Germany, and after a few weeks in search of the perfect spot, we chose Nuremberg, Bavaria (and to be more precise in Middle Franconia).

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What is your earliest memory with photography?

I have memories of me keeping my mum’s Olympus Pen when I was probably only 4 years old. I still have that camera, and I love its silent shutter and the pleasant smell of the leather bag, that reminds me my family and my childhood.

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Describe your first encounter with digital photography.

My first digital camera has been the Konica Minolta Dynax (Maxxum in the USA) 5D. I still use as avatar a selfie taken with that camera. I was amazed by the technology, having always been the guy that disassembled everything he had on his hands. So, I started shooting both film and digital, never leaving film, though.

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What is your favorite film and camera or image making equipment/process?

Apart from PONF? I love 6×6 cameras and, being a collector, I developed a passion for TLRs (twin lens reflex). I love their design, the sound of their shutter.
For image making, 4×5 is a really lovable format. It generates fantastic images, and you can do everything at home, development and printing.

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What has your career been like? What are some of your favorite or most formative past projects or roles?

I had the luck of getting good experience in managing projects, including very large ones. I think I had many different roles on the same ladder. I have always worked in IT related jobs/projects, from really humble roles to managing ones. What I always loved about working in IT is the huge potential computers have in helping us, if we are able not to lose our humanity searching profit. I have been a quality manager, and from that role I have learned how to follow any process in detail, something that now is becoming essential in the development of our camera.

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How did you get involved with PONF?

I had the idea, I did the research, and I bootstrapped the company until now. I have been lucky in finding many people interested in the project, including the many companies and institutions which are supporting us in different ways. We are building up a team, and that’s important. I would like to find our project, in a five years time, deeply rooted in the photographic industry and development. We are investing to help people learn how to make better photographs, how to write with light.

 

Tell us about your role with the project, recent successes, in progress developments, etc.

Formally I am the director of the company that runs the project and the head of R&D. Using less official words, I am one of the team who is developing this amazing camera.
We are generating a lot of interest around the project, making every day steps forward, learning from our mistakes, considering them as opportunities to better learn. We are now teaming up with amazing companies, amazing institutions, amazing people. We can boldly say that we are small, but we are growing strong.

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What are you interested in besides photography?

Well, I am Curiosity with a capital C. I am an avid reader, and I usually read 150 books per year, in addition to those required by my job. I am a tinkerer, I like to touch things and learn how they work to improve them. I love calligraphy and collect writing instruments. Apart from that, I relax practicing meditation (one day I will come back to teach it) and ki development.

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Let’s end with your advice to another photographer but with a twist: Ten words or less or a Haiku.

Follow the light
the one outside you
the one inside

Great Haiku! Thanks Raf. You can drop Raf a line at raffaello@ponfcamera.com, and follow him at his website, Twitter, Instagram, and blog, as well as on the PONF Facebook, Instagram, and newsletter. So many ways to get in touch! 

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