PONF has a big vision for camera modularity. We see modularity as the key to the ability to create an ecosystem of camera bodies, lenses, systems, and formats that can be exchanged in and out depending on who is using them and how.
Sometimes you need something fast and light. Other times, the situation calls for the process to slow down and see things in stunning, highest possible definition, and you simply need the ability to capture more light. That’s where medium format comes in.
Even before the first PONF Camera, which will be based on the 35mm format and have either APS-C or Full Frame Sony imaging sensor, is on the market, we already have eyes on the future to release something BIGGER.
In partnership with our friends at Sony, PONF is pleased to announce that we will be officially using their 100MP sensors in the second family of PONF products, allowing users to seamlessly alternate between medium format film and medium format digital. Our democratic pricing structures will make this technology to professionals, educators, and consumers alike for the first time in history. Gone are the days where only the top dollar professionals could access top of the line sensors. At PONF, it’s preeminence to the people!
Also gone are the days of having to consider analog photography a “risk”. PONF offers both imaging solutions of film and digital side by side. You can have the immediate gratification and “fail proof” option of digital, but you can also have the physical, tangible, undeletable aspect of film. Not to mention both looks, highly sought after by artists and clients alike. Bye bye, presets!
For everyone that’s ever dreamed of creating amazing, and wished they had access to their dream camera to bring it to life, the time has come. PONF, the Everything Camera, will be yours to explore the world with soon!