The Bigger Picture: The PONF Modular System

If you’ve been following PONF for a while, you already know that we set out to build an extraordinary hybrid camera. Our plans have come a long way since the beginning of the year and we wanted to give you a comprehensive update. We’re pleased to announce that our vision has recently expanded in dynamic, innovative ways with the support of new partners. 

More Than Just A Camera

As all types of photographers know, no matter what you’re doing with photographs, pressing the shutter button is only the beginning. We aspire to create an entire PONF Modular System, a bespoke ecosystem of supporting accessories and hardware to bring your entire photography workflow together. The PONF Modular System starts with a modular camera body with a film back and digital back, as we have always planned. The mechanical film back will allow one to take advantage of all of the visual characteristics of film or swap (film) backs mid-roll should you have two of them in your PONF System. Think of your favorite film camera, custom built exactly the way you want.

The digital back will capture images on a sensor, but beyond that, it will contain a powerful microcomputer for storing, processing, and sharing images. Think of all the things you do once you capture an image. Maybe you use a card reader to transfer data to a computer, on which you edit the photos using software and share them to some platform using the Internet. The PONF Camera’s Digital Back brings all of that into one device. As mentioned before, the camera will easily be able to connect with the rest of the tools you need in your workflow: a monitor for larger scale viewing, with a tablet and keyboard for retouching. You’ll have ample image storage within the camera itself, and images will back up wirelessly to the cloud thanks to internet connectivity. Because of the programmable and adaptable nature of the PONF System, the limit of the technology is your imagination. As the Internet of Things grows to include more devices that we use every day, it makes sense that a camera should join them. 

Partnerships Beyond Photography

These new developments would not be possible without the support of our partners. The PONF Fellowship is growing. Each of our partner companies believes in what PONF is designing as the future of imaging technology. We are proud to announce that HP (yes, that HP!) has joined our efforts as a production partner in creating imaging solutions, and will be supporting PONF on key aspects of our manufacturing. Their 3D printing technologies will allow us to make the camera in a host of materials: from metals, to wood, to resins and plastics, and beyond. This means really positive things for the look and feel of PONF. 3D printing will also greatly improve the quality and speed of PONF Camera production when it comes to components and accessories alike.

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Potential materials for the PONF Modular System

The second partner which is particularly relevant here is our acceptance into the Inception program with Nvidia. Nvidia is a renowned technology company and their Inception program is an accelerator for startups making innovations in the fields of AI and deep learning. You may have wondered how drones and robotics will come in to play – it’s with Nvidia that PONF will be creating imaging solutions of the future, a smart camera capable of working in tandem with self driving/flying devices, and of intelligently categorizing, editing, or otherwise automatically working with your images. This is an integration of photography and IT as has never been available in the past.

Imaging Solutions Like Never Before

But what does this all really mean? Many ideas that we are looking to execute have never before been accomplished before. Yet through dedicated R&D and the support of technologists and designers from around the world, PONF aims to have it all. AI and robotics in photography will allow the camera to not override, but enhance your vision. Can you imagine if your camera had some knowledge of your favorite compositions and color profiles, to create folders of likely selects while you’re shooting? A camera that was wirelessly tethered and sent images directly to a smart TV or monitor for full size viewing in studio? A camera that was able to track motion and recognize pattern on its own? We’ve been imaging this and more, and that’s exactly the kind of things that AI in photography will make possible.

What do you think? What are the futuristic functions that you can dream of your camera having? We’d like to know! Let us know in the comments or complete the PONF Multiback Camera Survey here. You can keep up with project updates by signing up for our newsletter, or following on Instagram and Facebook.

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The PONF “Tell Your Friends & Test The Camera” Contest

Dearest Fellows, we talk a lot about our revolutionary camera. We imagine by now, you’ve become quite eager to test it for yourself. This is your chance! We’ll be producing our first prototypes soon, and want to let you, our community, in on this excitement. If you help us spread the word about the PONF Multiback Camera, you could be the first lucky tester!

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Starting today until the end of June, we will be having a contest to see who can help us spread the word about PONF the farthest. To reward the winner who tells the most friends, we will make you our honorary First Testing Fellow. You’ll be one of the first to work with a prototype of the camera, letting us know your feedback and sharing your results with the PONF Community and the world. It’s an exciting opportunity for anyone who has been following the project to be a part of the development and feedback process.

It’s easy to enter! First, visit the Tell A Friend, Test The Camera page and fill the form, letting us know how you learned of the project, and let us know anyone you’d like us to tell. Each friend whose email you share will count as an entry towards the grand prize. Then to tell more friends, it’s as easy as this: just spread the word about the PONF Camera by sharing the link. Your friends will enter their names with you in the “Who told you” section for an additional entry, and then they can spread the world to anyone they know who might be interested in this camera which will truly be more than a camera.

Tell the whole world! Everyone you know, not just the photographers. PONF is a powerful imaging tool for the curious, the experimenters, the computer programmers, the artists, the bloggers, fashionistas, trendsetters, the innovators, and of course, your friend that always has the latest tech.

What vision will our winner capture and share? How will unique imaging solutions fit into their lives? We’re excited to see! Check back in a few days for the leaderboard, to see how you rank in the contest. Good Luck!

PONF x SONY Update: BIG Things To Come

PONF has a big vision for camera modularity. We see modularity as the key to the ability to create an ecosystem of camera bodies, lenses, systems, and formats that can be exchanged in and out depending on who is using them and how.

Sometimes you need something fast and light. Other times, the situation calls for the process to slow down and see things in stunning, highest possible definition, and you simply need the ability to capture more light. That’s where medium format comes in.

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Even before the first PONF Camera, which will be based on the 35mm format and have either APS-C or Full Frame Sony imaging sensor, is on the market, we already have eyes on the future to release something BIGGER.

In partnership with our friends at Sony, PONF is pleased to announce that we will be officially using their 100MP sensors in the second family of PONF products, allowing users to seamlessly alternate between medium format film and medium format digital. Our democratic pricing structures will make this technology to professionals, educators, and consumers alike for the first time in history.  Gone are the days where only the top dollar professionals could access top of the line sensors. At PONF, it’s preeminence to the people!

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Also gone are the days of having to consider analog photography a “risk”. PONF offers both imaging solutions of film and digital side by side. You can have the immediate gratification and “fail proof” option of digital, but you can also have the physical, tangible, undeletable aspect of film. Not to mention both looks, highly sought after by artists and clients alike. Bye bye, presets! 

For everyone that’s ever dreamed of creating amazing, and wished they had access to their dream camera to bring it to life, the time has come. PONF, the Everything Camera, will be yours to explore the world with soon!

Stay in the know! Be sure to follow PONF Camera progress on our Facebook, Instagram, and by signing up for our newsletter.

Design in Mind: Meet Industrial Designer Vincent Bihler

In this interview, we meet Vincent Bihler, another creative with many talents to join the PONF team. Vincent is an award winning industrial designer who’s brought many products to life, all the way from concept to execution and looks forward to applying the many principles on form and function he’s learned along the way to the PONF Camera. He is currently building the first proof of concept for the first analog back of the PONF system.

He brings to the project plenty to experience with cameras as he’s been an avid film photographer since he was introduced to the medium at age 16, just before leaving home to study Industrial Design. Since then, he’s honed these two crafts equally, developing especially an impressive eye for photographic scale and space. When asked to name his favorite film and format, he quickly named several classic, photophile’s dream setups, so we are confident he will deliver nothing but excellence in the creation of the PONF Camera, a new classic standard in analog and digital photography! 

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Where are you from, where did you grow up? Where are you living now?

I am from France and grew up in Elsass, very close to the German and Swiss borders. I then moved to the region of Bordeaux, where the famous wine is produced. I also lived in north of France, in Sweden, then back in Paris, and now Lyon… So many places have built the person I am.

What is your earliest memory with photography?

I was offered my first camera at age 16, it all started from there. A little bit later, I found a beautiful Canon AE1 in a flea market, early in the morning. I could not stop shooting with these nice cameras!

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Describe your first encounter with digital photography.

Digital came later. I tried Fuji cameras at first to keep the film look, then I used Nikons for paid studio work. I think their versatility is king there.

What is your favorite film and camera or image making equipment/process?

Easy… Portra 400 and Rolleiflex 2.8F… Or Ilford Delta 100 and Leica M4 + Summicron 35 iv King of Bokeh… Or Trix and 21 Skopar f4 ? … Or Pentax 6×7 with whatever?!

What has your career been like? What are some of your favorite or most formative past projects or roles?

I’ve been mostly working as a product and industrial designer. For 4 years I worked at a French tech company called Parrot. I developed some of their latest products to date from scratch: first drawings, ergonomical and usage considerations, shape intentions to the industrialisation with many trips to Hong-Kong Shenzhen for quality controls on the production line. I now have joined a product and industrial design firm (entreautre.com) where I am leading the development of several innovative projects.

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How did you decide to become an industrial designer? Can you say a little bit about what it’s like to follow all the steps in the process of creating a thing from idea to execution?

As long as I can remember, I’ve always been thinking of stuff I could build to fulfill my needs. I built a whole guitar at age 15, because I needed something versatile enough to play different kinds of music with a single instrument. That story actually is quite similar to PONF, right? During my studies (mechanical engineering) I had the opportunity to take several design courses which led me to a specialization in that field for my last year. I went to Sweden where I tried to catch this legendary Scandinavian influence… I was then hired at my first job as an industrial designer after the 2013 James Dyson Awards. I participated with a good friend and won the National 1st prize.

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How did you get involved with PONF?

I contacted Raffaello after having seen that they were looking for people that would like to get involved in the development of the PONF Camera. It was great timing! 😊

Tell us about your role with the project, recent successes, in progress developments, etc.

I’m in charge of industrial and mechanical design. We’re currently building a first proof of concept, which is a very simple mechanism that allows us to prove how practical the product will be.

Are you working on analog or digital components or both?

Right now, I am working on analog “mechanical” components. But these will be useful for the digital back also.

Have you always wanted to design a camera or have you ever designed a camera before? Can you talk a bit about what you’re taking into consideration?

5I’ve been thinking about something similar for a long time, but so far, the tech wasn’t ready. My considerations about this project: I don’t think we can fit everyone’s needs with a single object. This is a simple ergonomic rule. Designing a whole ecosystem that leads to strong products clearly different from one to another and that will fit a precise application is the key. I will make no compromise in that direction. We don’t want to see another Frankencamera that is too cumbersome for street photography, nor a Coolpix lacking flexibility for studio shooting…

What are you interested in besides photography?

Design! I love that. I have been playing guitar for a while now… Oh, and film photography rocks.

Let’s end with your advice to another photographer but with a twist: Ten words or less or a Haiku.

Less is more 😉

Thanks Vincent! To see more of Vincent’s work, visit his website or follow him on Instagram.

So It Begins: Industrial Design Partner Selected!

As promised we have something to tell you today. The excitement behind the scenes is mounting at PONF as we move closer and closer to our camera coming to life. The wait just got a little bit shorter and we begin to see the light at the end of the tunnel. We are thrilled to announce that we’ve selected an industrial design partner!

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After some meetings and careful consideration, the decision has been made. A great project like PONF needs a great partner for the industrial design, the team which will help to optimize the UX (user experience) and UI (user interface), to create a camera which is truly universally functional. We were searching for a team that shared our passion for this project, and, according to Raffaello Palandri, the founder of PONF, “We nailed it!”

We sincerely hope that our partner will grow with us,  transforming our big ideas for the integration of analog and digital photography into amazing, iconic products.

As the business end of things is still being finalized, we will wait until their proper instruction is prepared before we announce the name and impressive portfolio of the firm, but trust us when we say that in the fluid nature of this project which moves evermore quickly to completion, we are in good hands of these designers! 😉

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Here are a few more hints to keep you excited:

  • They have about ten years of experience creating products in all categories, from home appliances, to personal electronics, to wearables, fitness gear, and more
  • They won several design prizes, including a 2018 German Design Award
  • They are an amazingly creative and innovative team
  • They have worked for companies of all sizes, all around the world.

The other reasons that we chose this particular firm were a bit closer to the heart of the project. We share the same values, the same vision. We want to create a visual narrative that will be bold and modular. We are thinking not only about making a product, but both ourselves and the designers want to create something that will last, like true friendship.

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Stay tuned, as we will shortly reveal the first official renderings of the PONF Camera. Make sure you’re following along on Instagram and Facebook, or sign up for our newsletter.

A Weekly Update – Big Things Ahead!

Hello from the team at PONF! We hope everyone is doing great, and that you’re shooting lots of photographs, wherever you are in the world. We have a lot going on behind the scenes right now, and lots of exciting developments to the camera which are right around the corner, so grab a cup of tea and prepare to get excited about the best camera ever, coming to life very soon!

How soon, you may ask? Well, we are pleased to tell you that the very first PONF Camera will be on the market in mid 2018, with presales opening sometime in the second quarter. This means that this year, directly from the PONF website, you’ll be able to exactly customize your camera, making it unique and personal to your needs with our configurator tool. We’ve got plans for both SLR and Rangefinder PONF Cameras…let us know below in the comments which you’d like to see first.

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As you probably know, PONF is Photography On Film. We have no shortage of ideas for ways our beloved camera will be adaptable for the different films you love. 35mm is just the beginning; by 2019 we plan to create backs to accommodate instant film, 120 film, and large format sheet film. The fearless PONF Camera will allow you to seamlessly shoot multiple formats, making the most of an analog shooting experience.

On the digital side, the PONF camera takes full advantage of sleek, state of the art tech. The digital back will be powered by the powerful, endlessly customizable RaspberryPI Compute Module 3, and will feature Sony sensors, your choice of APS-C or Full-Frame. By 2020 the system will also have a 6×6 digital back, for mind blowing detail made possible by the medium format sensor. We are also developing high quality optics, based on our favorite legacy optics from the years, lenses made with image lovers in mind. This complete system is made to work with your images in a complete workflow, from the snap of the shutter to the scan of your negative and everything in between.

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What is possibly more exciting than the hardware of the PONF camera though, is what we’re planning to do with it. The customization of the digital back will allow each photographer to set up the critical functions of the camera in the way that suits them best, including creating extra accessibility where it’s needed. The camera can even be programmed to connect to and control drones, audio equipment, and more. With integration into the Internet of Things, the camera will have the capability to sharing and backing up directly to the cloud. Video and digital stills are effortless and intuitive because of all of this. There are huge technological and usage implications in this brilliant marriage of expert IT and a deep love for photography in its essence.

Ok, I get it. It sounds fantastic, and perhaps too good to be true. You’ve maybe heard about projects like PONF before, proposing a mythical, modular future for photography but a camera never coming to fruition. We are promising that this is different, the beginning of a new kind of camera company.

We are founding the PONF Fellowship and Foundation for Photographic Education, in which we will feature original courses, lessons, photography exercises (from basic analog to advanced digital to alternative processes and beyond!) made by our partners, photographers working both in the field and in academia. PONF strives to be a happy exchange of knowledge and expertise to invigorate photography and inspire the generations of photographers in the future. We are looking for a community that share the same values and dreams.

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Tirelessly in literally hundreds of hours in meetings, we are now working on the creation of a community of companies, individuals, universities, R&D institutions to improve the knowledge about photography available and improve the quality of the projects we work on. It’s about cooperation, not competition. Our team is made of experts with nearly a combined century of experience and spanning generations, all with a love of this medium which spans a time nearly half the life of photography itself. That’s how you know it’s serious. We are here to make something meaningful.

Like I said, a lot is happening behind the scenes, it’s happening really fast and we are all very excited to report that the progress on this project is steady and very positive. Sign up for the newsletter, tell your friends, write your favorite journalists, let us know your feedback. Our next big announcement comes February 15, but we have more awesome content planned before that. Thanks for reading. Now, go take pictures and don’t forget to label your film rolls.

Katherine

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PONF Multiback Open Camera – Fact #3

The PONF Multiback Open Camera brings together computers and photography.

The digital back of the camera is a fully functional micro-computer, internet and cloud connected, with a Linux Operating System, running on a RaspberryPI Compute Module core.

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The digital back can be programmed by the user, so it can accomplish specific tasks like:

  • self driving on drones and robots
  • image, pattern recognition
  • external sensors control

And, if you are not into programming, PONF courses and lessons will help you.
Want to have a professional programming? We have you covered, too.

Follow the project development at PONF website or on Facebook.

PONF Multiback Open Camera – 3D printed model

Merry Christmas to you!

Here at PONF, we are happy to present you the 3D printed early model of the skeleton of the Multiback Open Camera.

How do you like the design?

Follow the project on www.ponfcamera.com and sign up to the newsletter to get the latest updates.