The Bigger Picture: The PONF Modular System

If you’ve been following PONF for a while, you already know that we set out to build an extraordinary hybrid camera. Our plans have come a long way since the beginning of the year and we wanted to give you a comprehensive update. We’re pleased to announce that our vision has recently expanded in dynamic, innovative ways with the support of new partners. 

More Than Just A Camera

As all types of photographers know, no matter what you’re doing with photographs, pressing the shutter button is only the beginning. We aspire to create an entire PONF Modular System, a bespoke ecosystem of supporting accessories and hardware to bring your entire photography workflow together. The PONF Modular System starts with a modular camera body with a film back and digital back, as we have always planned. The mechanical film back will allow one to take advantage of all of the visual characteristics of film or swap (film) backs mid-roll should you have two of them in your PONF System. Think of your favorite film camera, custom built exactly the way you want.

The digital back will capture images on a sensor, but beyond that, it will contain a powerful microcomputer for storing, processing, and sharing images. Think of all the things you do once you capture an image. Maybe you use a card reader to transfer data to a computer, on which you edit the photos using software and share them to some platform using the Internet. The PONF Camera’s Digital Back brings all of that into one device. As mentioned before, the camera will easily be able to connect with the rest of the tools you need in your workflow: a monitor for larger scale viewing, with a tablet and keyboard for retouching. You’ll have ample image storage within the camera itself, and images will back up wirelessly to the cloud thanks to internet connectivity. Because of the programmable and adaptable nature of the PONF System, the limit of the technology is your imagination. As the Internet of Things grows to include more devices that we use every day, it makes sense that a camera should join them. 

Partnerships Beyond Photography

These new developments would not be possible without the support of our partners. The PONF Fellowship is growing. Each of our partner companies believes in what PONF is designing as the future of imaging technology. We are proud to announce that HP (yes, that HP!) has joined our efforts as a production partner in creating imaging solutions, and will be supporting PONF on key aspects of our manufacturing. Their 3D printing technologies will allow us to make the camera in a host of materials: from metals, to wood, to resins and plastics, and beyond. This means really positive things for the look and feel of PONF. 3D printing will also greatly improve the quality and speed of PONF Camera production when it comes to components and accessories alike.

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Potential materials for the PONF Modular System

The second partner which is particularly relevant here is our acceptance into the Inception program with Nvidia. Nvidia is a renowned technology company and their Inception program is an accelerator for startups making innovations in the fields of AI and deep learning. You may have wondered how drones and robotics will come in to play – it’s with Nvidia that PONF will be creating imaging solutions of the future, a smart camera capable of working in tandem with self driving/flying devices, and of intelligently categorizing, editing, or otherwise automatically working with your images. This is an integration of photography and IT as has never been available in the past.

Imaging Solutions Like Never Before

But what does this all really mean? Many ideas that we are looking to execute have never before been accomplished before. Yet through dedicated R&D and the support of technologists and designers from around the world, PONF aims to have it all. AI and robotics in photography will allow the camera to not override, but enhance your vision. Can you imagine if your camera had some knowledge of your favorite compositions and color profiles, to create folders of likely selects while you’re shooting? A camera that was wirelessly tethered and sent images directly to a smart TV or monitor for full size viewing in studio? A camera that was able to track motion and recognize pattern on its own? We’ve been imaging this and more, and that’s exactly the kind of things that AI in photography will make possible.

What do you think? What are the futuristic functions that you can dream of your camera having? We’d like to know! Let us know in the comments or complete the PONF Multiback Camera Survey here. You can keep up with project updates by signing up for our newsletter, or following on Instagram and Facebook.

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PONF x SONY Update: BIG Things To Come

PONF has a big vision for camera modularity. We see modularity as the key to the ability to create an ecosystem of camera bodies, lenses, systems, and formats that can be exchanged in and out depending on who is using them and how.

Sometimes you need something fast and light. Other times, the situation calls for the process to slow down and see things in stunning, highest possible definition, and you simply need the ability to capture more light. That’s where medium format comes in.

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Even before the first PONF Camera, which will be based on the 35mm format and have either APS-C or Full Frame Sony imaging sensor, is on the market, we already have eyes on the future to release something BIGGER.

In partnership with our friends at Sony, PONF is pleased to announce that we will be officially using their 100MP sensors in the second family of PONF products, allowing users to seamlessly alternate between medium format film and medium format digital. Our democratic pricing structures will make this technology to professionals, educators, and consumers alike for the first time in history.  Gone are the days where only the top dollar professionals could access top of the line sensors. At PONF, it’s preeminence to the people!

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Also gone are the days of having to consider analog photography a “risk”. PONF offers both imaging solutions of film and digital side by side. You can have the immediate gratification and “fail proof” option of digital, but you can also have the physical, tangible, undeletable aspect of film. Not to mention both looks, highly sought after by artists and clients alike. Bye bye, presets! 

For everyone that’s ever dreamed of creating amazing, and wished they had access to their dream camera to bring it to life, the time has come. PONF, the Everything Camera, will be yours to explore the world with soon!

Stay in the know! Be sure to follow PONF Camera progress on our Facebook, Instagram, and by signing up for our newsletter.

Raffaello Palandri Describes His First Encounter with Digital Photography

An Essay and Photography by Raffaello Palandri

I have always been curious. I have always loved computers, technology, and learning new things, constantly using, disassembling and understanding everything. So, could I have avoided an early contact with digital photography? I can still remember my first encounter with this new technology in 1998, when I met the mighty Sony Cybershot DSC-MD1.

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A friend of mine got the camera from his father, who was returning from Japan. He probably got the camera from a store in Akihabara, the famous electronics district in Tokyo. I was lucky to be present when my friend opened the box for the first time.
A sort of squared silver object with a lens came out of the box. The lens was covered by a plastic cap, hooked to the wrist strap, something that I found funny in such a technological beauty. How could it be that such a camera could have a lens cap that… normal?

I almost had to fight with my friend to be able to handle the camera. The feeling was unique: it had a good weight (cannot remember, somewhat more than half a kilo) and it was full of nice buttons and dials, with labels in ideograms and Japanese. Having small hands, I appreciated the relatively small size: it was no more than, let’s say 9 x 12 cm.

It was a sort of Holy Grail, and I had it in my hands! When I managed to find the button to turn it on, the magic started. The MD disc started to spin, and with a soft buzzing noise, the menu appeared on the tilt (!) display… again in Japanese.3195722457_d70012cc3b_zThe camera was never intended for other markets and had no way to change the language on the menu. I found the position of the shutter button weird, on a sort of ridge on the usual right side of the camera, but inclined like in a German Praktica PL Nova or similar. The second weird thing was the lack of a finder. I looked for it but nothing. To shoot, you needed to take the camera at eye level, aiming with some sort of hopeful luck and then shooting, hoping not to shake the body too much. 

3162180783_3ba65590c4_zI  sadly had to give the camera back to my friend. But in that very moment, digital photography genuinely captured my curiosity. From that moment on, I continued shooting film and digital.

I have always found with digital I bring a different mind set to my photos. With film I had a sort of meditative approach, partially because I also used 4×5 and 8×10 cameras. I looked, pictured in my mind the photo, then I pressed the shutter button. It was a physical and mental process. You had to wait for the result. With digital all this was gone. I could directly take a photo, or better, several photos, with different settings and then improve, delete, re-take. The whole process become more oriented to getting the photo as quickly as possible. If you didn’t like it, you could delete it.

To this day, I cannot decide if I prefer digital or film. I like them both. 🙂 

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